Real Time Offer Experience
Solution is to deliver Hyperpersonalized offer experience for enabling Marketer's goal Right Time at Right Channel for Right Customer
Our target clients are global leading retail banks, wealth management Firms. Many banks fail to attain the benefits of personalization because their offer management systems lack the speed, agility, and scale to deliver timely, relevant offers.
Banks that upgrade their processes and technologies to speed offer timelines and create personalized offers that span channels and business lines can drive long-term growth. Our solution RTOX has core solution components to get unified view of customer/ lead across different interactions which help to understand the marketing needs. Accordingly marketers can drive marketing campaigns with real time targeting and manage suppression.
Our solution has 3 solution components
1) Real time customer profiling & Identity Resolution: Connected systems to source customer data across different channels based on different stage of buyer’s journey
2) Offer arbitration and decisioning: Easy to use Decisioning platform for sophisticated 1:1 Personalized Next Best Offers and Actions.
3) Marketing Activation and Insights: Activating customer data to drive journey driven marketing to deliver next best offer/ campaigns in right channel at right time.
These solution components help to achieve real time targeting to manage better conversion and suppression. We have leveraged cross technology stacks including AEP RTCDP, AJO, Pega for enabling real time profile unification and decisioning. This framework is unique and it’s not being adopted in financial services. This gives us competitive edge.