Marketo Implementation
Realize Better Marketing ROI with Marketo via Shift Paradigm Marketo Implementation and Migration Methodology
A real estate SaaS company had outgrown their MAP’s capabilities and sought a solution to gain insight into lead generation, lead funnel progression, and marketing channel performance. Their top priorities included increasing MQLs, influencing target accounts, and making data-driven decisions. Switching to Marketo Engage via Shift’s Marketo Implementation and Migration methodology, improved content execution and organization, lead tracking, marketing insights, and introduced a Preference Center. Within 12 weeks, the organization gained clearer visibility through accurate and granular reporting on effective marketing channels. This resulted in a 16% increase in marketing sourced revenue and thousands of dollars saved per campaign in operational efficiency due to the scalable implementation.
ldeal Customer Profile:
- Marketing Team: Marketo empowers marketing teams to streamline campaigns, generate and nurture leads effectively, and drive targeted engagement.
- Sales Team: With Marketo, sales teams gains access to quality leads, advanced lead scoring, and valuable insights to boost conversions and drive revenue.
- IT Department: Marketo ensures seamless integration with existing systems while prioritizing data security, aligning with IT standards and protocols.
- Executive Leadership: Marketo promises tangible ROI through enhanced marketing efficiency, increased lead conversion rates, and improved customer engagement, supporting strategic goals and business growth.
- Customer Service: Leveraging Marketo, customer service teams delivers personalized experiences and timely communications, enriching customer satisfaction and fostering long-term loyalty.