CJA BOT Detection
Differentiating BOT behavior from human behavior
Organizations worldwide face a hidden challenge: bot traffic. Bots often comprise over 20% of website visits, distorting ad budgets and complicating the personalization of communications with real users. Blue Acorn iCi offers a cutting-edge solution with proprietary technology that detects bots in near real-time and integrates with Adobe’s CJA platform for advanced filtering and reporting. This method surpasses traditional tools like Google Analytics, providing Adobe and Blue Acorn a distinct competitive advantage.
How does this benefit organizations? By eliminating bot traffic, companies can optimize their ad spend, ensuring budgets are used effectively. Additionally, accurate filtering of bots enhances the reliability of A/B testing and supports effective personalization at scale. Our solution is applicable across all industries, as bot traffic is a pervasive issue affecting every organization.