Adobe ABM Accelerator

Accelerate Account-Based Marketing Outcomes on The Adobe Experience Platform

Achieve successful ABM outcomes in the new B2B edition of AEP with advanced Artificial Intelligence and Machine Learning from Accenture Marketers face increasing pressure to deliver more ABM business value with less operating budget, they turn to data-driven solutions that accelerate speed to market. Many organizations struggle to figure out to integrate ABM into an ecosystem of siloed and disparate customer data and resources. Others have outgrown their ABM solutions and look for new ways to accelerate and reconfigure client experiences altered by the pandemic. The Accenture Adobe ABM (Account Based Marketing) Accelerator gives sales organizations and their partners in marketing new ways to create a unified view of data that can be used to detect buying signals and enable new ways of creating and sustaining personalized account based experiences.