Credera's Marketing Analytics Platform Decisioning for RTCDP
Empowering the automotive industry with personalization and next-best-action decisioning at scale
Solution Overview:
Marketing Analytics Platform Decisioning for RTCDP is an accelerator that quickly deploys core infrastructure, data sources, and vertical specific AI models to an Automotive organization’s data strategy. For Win With Platform, our aim is to automate the deployment and integration of Adobe Experience Platform (RTCDP) and MAP so that an Automotive organization’s data consumers and scientists can engage at an accelerated pace with a specific AI model in place.
Business value this solution provides:
Our objective is to help the automotive industry shift away from inconsistent customer experiences driven by incomplete data to be data-driven, business-centric, and customer-focused.