Deloitte Digital Dual Zone
Solves pre-ingestion data hygiene and identity resolution to enable complete and consistent customer experiences
Deloitte Digital Dual Zone provides customers with an improved dataset ingested into Adobe Experience Platform that helps enable stronger customer profiles, unified datasets, and the ability to target based on a complete view of the customer. The next generation architecture is powered by Deloitte and Adobe. Zone 1 is comprised of Deloitte’s data hygiene processors, Deloitte identity resolution (IDR), and Deloitte data enrichment services. Zone 2 leverages the power and capabilities of Adobe Experience Platform and application services for activation.
Key Benefits of Deloitte’s Dual Zone approach:
Zone 1 acts as a data management layer where data is “pre-processed” via a Deloitte Digital solution to unify, standardize, cleanse, and connect (identity resolution) customer data from many online and offline sources. Profiles are scored and calculated attributes are computed.
Zone 2 serves as the activation layer where the pre-processed data is fed into a strong execution-focused CDP where a unified profile is created for each customer and then activated in real-time based on business-defined segments or ML automated decisioning.