Deloitte's Closed-Loop Marketing Solution

Seamlessly integrates planning, budgeting, campaign orchestration, and performance to achieve more cost-efficient marketing

Solution overview

Deloitte’s Closed-Loop Marketing (CLM) Solution combines marketing automation and financial management for more cost-efficient marketing. Built with the capabilities of the Anaplan financial planning platform and Adobe’s Experience Cloud, the single-source solution optimizes two best-in-class tools to provide one marketing solution for planning, budgeting, orchestration, and analytics all in perfect synchronization for running marketing programs most effectively. The powerful union of Anaplan and Adobe enables agile, true closed-loop marketing and enhances decision-making from top-down to bottom-up through real-time financial details and 360˚ customer insights in one solution.

This solution is ideal for customers with the following challenges

Running campaigns for multiple brands in different markets can be an arduous task—especially when planning, execution, and controlling are not connected or automated. Disconnected tools and manual workflows frequently prevent realizing transparent budget allocation and faster time-to-market. Many organizations are thus struggling to run global programs efficiently and track ROI and marketing performance end-to-end for full cost control and improved campaign effectiveness.

Deloitte’s CLM Solution combines technologies from Anaplan and Adobe to integrate financial planning and controlling with marketing automation capabilities to help brands attain more control and transparency over their marketing programs—throughout the organization and across multiple stakeholders, ranging from marketing leadership to marketing operations and finance.

Key benefits of Deloitte’s CLM approach

Deloitte’s approach incorporates leading marketing resource management practices and leverages latest cloud platform technology into a powerful cross-industry solution that can be tailored to your organizational needs. Our CLM solution seamlessly connects your planning, budgeting, and campaign strategy to performance and corporate objectives for measurable, cost-efficient marketing output.