Content Symphony PaaS
An Enterprise Content Platform for The Modern Marketer
Together Content Symphony + Adobe Fuel the Total Customer ExperienceWith the proliferation of digital experiences, attention is the new commodity. Producing compelling content is an imperative for brands in all industry verticals in order to create personalized experiences that stand out from the competition. Dentsu brings together Adobe Creative Cloud, Adobe Experience Cloud, Workfront – and a proven expertise in content creation – to power this enterprise solution that enables brands to gain scale, speed and agility for advertising, commerce, service and loyalty. This solution is ideal for customers with the following challenges/requirements:
- The “content supply chain” is broken, siloed, fragmented, and extremely inefficient
- Workflow, creative, adtech, martech applications are outdated and not seamlessly integrated
- Too many players – internal teams, numerous business units, regions/countries and many agencies partners
- Brands lack control over the means of production – to increase efficiency, improve effectiveness, and support innovation