ADvantage Experience for Hi-tech Industry

Integrated experience solution to drive partner engagement & enablement

Partner Relationship Management is a critical success driver as well as the most complex aspect of Hi-tech businesses. This solution is a Partner Engagement platform that can be hosted by Hi-tech companies encompassing both B2B and B2C interactions. The solution includes content managed brand sites as well as portal features such as self services, support requests, license management, learning and knowledge management.

ADvantage Experience Vertical Solution from HCL

  • Is a Digital Experience Platform
  • Addresses Enterprise Marketing Requirements
  • Has Self Service Capabilities like a Portal
  • Enables Unifying Enterprise Systems
  • Provides Holistic Customer Experience
  • Omni channel enabled

B2B Use Cases

  • Partner Registration and On-boarding (Integration with CRM)
  • Partner Staff Recognition
  • Partner Engagement through Campaigns
  • Marketing Analytics driven Partner Engagement
  • License Management (Renewals, Expiry Alerts, Notifications, with CRM Integration)
  • Online Webinars
  • Monitoring capabilities for Partner Contact for usage of knowledge resources
  • Lead Management enablement for Partners
  • Knowledge management

B2C Use Cases

  • User Registration
  • User Access Authentication
  • Different User Personas
  • Personalized Experience based on User Persona
  • Knowledge Management (Registration for learning courses, certification)
  • Product launch campaigns
  • Collaboration features
  • GDPR compliance
  • CRM Integration for lead management