Hero Customer Intelligence
Customer Experience Operating System: unifies enterprise marketing data across channels and experiences
The Hero Digital Customer Intelligence solution unifies enterprise marketing data across channels and experiences. Leveraging big data tech and clients’ MarTech, Hero Customer Intelligence enables real-time data-driven experience orchestration and granular behavioral and ROI insight.
Three elements are foundational to the Hero Customer Intelligence:
- a robust custom data layer linking MarTech platform IDs to a single profile
- aggregated cloud data storage
- data integration
This structure allows for the full spectrum of customer engagement insight to be exposed in a data visualization solution as well enterprise marketing channels for experience orchestration.