AEP Supercharged with IBM Assets
AEP Supercharged with IBM Assets
Introducing Adobe Experience Platform supercharged with IBM Consulting assets which is designed to reduce time to market, mitigate risk, and drive measurable ROI lift from customer transformation initiates. IBM Consulting has curated their data, AI, and experience design assets developed from 10,000+ client engagements in every market across the globe to power Adobe Experience Platform applications which include Real-time CDP, Adobe Journey Optimizer, and Customer Journey Analytics.
- IBM Data Fabric: A consulting asset used to build data structures that curate information from an enterprise banking data model into data structures that map directly to Realtime CDP XDM schema
- Data Enrichment: Hydrate the platform with identity, weather, and financial product consumer intent trigger data to personalize, create demand, and amplify the outreach programs
- IBMAIatScale: A technology agnostic consulting asset used to rollout enterprise AI processes for model development, AI operations, and AI model management for processes such as loan approval
- Cross-platform Integration: A set of assets from IBM Consulting’s dedicated enterprise vendor practices such as Adobe, Salesforce and SAP that work together to deliver financial services cross-platform solutions
- AEP Applications: Cleaner, better, and more data in Realtime CDP activated with Adobe Journey Optimizer driving enhanced insights from Customer Journey Analytics
- Experience Orchestrator: A component-based headless architecture enabling front-end banking and financial institution experiences to change and scale with ease
These assets have initially been curated to personalize a loan origination customer journey using Adobe Experience Platform applications as well as other Adobe Experience Cloud applications which include Experience Manager, Campaign, and Target.