Building off the growth of digital marketplaces, many auto OEMs and manufacturers are either starting or actively considering an investment in digital B2B2C engagement channels. Infosys x Blue Acorn iCi’s Unified Reseller Network solution represents a tailored application of key customer-facing and back-office use cases. It enables the online selling of goods and services through a vendor (Dealer) channel in a way that offers platform flexibility, brand unification, and governance.
We have deployed this solution to a global auto OEM (online parts and accessories sales through Dealers) as well as a global manufacturer of cell phones, PCs, and other electronic devices (online electronics sales through authorized resellers around the world). Unified Reseller Network introduces opportunities for a customer, such as new or improved revenue stream for OEM and Dealers, a catalyst for increased customer acquisition at a lower cost, availability of new data and insights related to customer preferences and behavior, and new channels for customer engagement within a unified brand experience.