Persuasive Cross Channel Customer Experiences
Deliver persuasive experiences across channels on real time customer context
Most businesses struggle with disconnected customer data across channels, which prevents a single customer view and ability to act on most updated customer context in real time. Disparate and channel specific marketing capabilities lead to inability to deliver personalized offers and recommendations in a timely manner. Also, the lack of customer journey-based reporting capability leads to inability to refine marketing strategy through cross channel journey and attribution reporting as well as increased resource costs through internal resources spending more time on aggregating and making sense of data rather than ideating and orchestrating journeys and communications based on the data. This solution builds a holistic single 360-degree customer profile across various channels – digital and non-digital. It provides ability to build and orchestrate audience segments for cross-channel activation, enables faster and effective responses through real time automation. And this it improves customer engagement and conversion through real time personalization with continuous refinement of marketing strategy by key audiences through cross channel journey and attribution reporting. This solution allows clients to drive increased engagement and growth through cross sell and upsell by creating timely, contextual, and persuasive experiences across the channels along the customer journey. It helps clients achieve the below:
• Increase overall revenue through increased engagement and customer purchase activity through targeted persuasive experiences delivered timely and across channels to customers.
• Increase cross-sell/upsell revenue through timely and personalized communications based on accurate customer context.
• Save resource costs within the Data and Analytics team through being able to perform cross channel journey and attribution reporting within one platform.
• Increase customer engagement through timely targeted messaging based on 360’ customer context.