Customer Link and Adobe Experience Platform
Turn Your Customer Data Into Smarter Action In Real-Time
Turn your customer data into smarter action in real-time. PwC’s customer data platform solution to unify your data with PwC’s third-party data to build a 360o view of your customers. Create better, more personalized experience with unmatched customer data insights to drive better engagement outcomes.
Adobe Experience Platform is an open system that transform all your data into robust customer profiles that update in real time and use AI-driven insights to help you to deliver the right experiences across every channel. The integration of PwC Customer Link and Adobe Experience Platform provides a unified view of customer data (golden record) including attributes from online and offline 1st party data, pre-integrated 3rd party data, enhanced insights, and pre-built or customized customer journeys for omnichannel experience activation.