Experience Value Analyzer
A personalization at scale measurement, forecasting, visualization and reporting tool
Experience Value Analyzer integrates with your Adobe Experience Cloud to enable a suite of digital experience optimization capabilities. Measurement of incrementality from personalization programs today is hypothesis-driven & directional at best. Several factors contribute to the difficulty in measuring value today; including, the increasing speed of experimentation, disparate experience data storage, the manual nature of much analysis and reporting, team capacity, and the changing nature of a given client’s business environment making forecasting a challenge.
The accelerator is a game-changing add-on for any client in any industry that is using Adobe Analytics and Adobe Target to manage tests across their digital channels. Experience Value Analyzer provides aggregated digital experience test measurement from Adobe, incremental revenue forecasting, and attractive visualization with automated and dynamic reporting functionality that enables analysis and business decision making for even the least technical of business users. This accelerator unlocks efficiencies for digital and personalization product owners and data scientists, through simplified management and automation abilities and standardized reports, enabling quick analysis of digital performance and identification of new optimization opportunities to drive business value. In short, this tool helps clients trust the ROI they are getting from their investments in marketing technology and in personalization.
Experience Value Analyzer is unlike any tool in the market. It builds upon the strength of Adobe Analytics which measures an individual test, by aggregating data across simultaneous tests for analysis at a capability level for clients. The tool simplifies the ability for multiple teams -such as product, finance, and BI- to collaborate on mutually agreed-upon forecasting measures and accelerates analysis through simple performance dashboards and automated reporting.