Allowing CPG Companies modernize their existing digital commerce investment, create a stronger first-party relationship with the customer and provide greater product knowledge and resources to their existing customer base. Rightpoint’s strategy centered around both content and commerce to enable CPG companies to reach new clients and loyal clients via a new channel.
This solution is ideal for customers with the following challenges/requirements: › A manufacturer of consumer products – (Nutritional Supplements). › Client uses traditional distribution methods, does not have an eCommerce strategy for product sales. › Sell through specialty or grocery stores.