Experience First Commerce
Personalized and Contextual Buying Experience Through Connected Journey
Business Value & Benefits:
- Increased customer conversion & satisfaction through personalization.
- Higher ROI: the cost to serve customers is reduced.
- Improved brand perception by delivering the connected journey and relevant content across channels.
- Increased revenue share through direct sales and insights derived from analytics.
- Enhanced scalability for new business requirements
- Increased conversion rates on digital channel
- Unified CX satisfaction index increased with responsive user journey
- Increased CSAT, Average Order Value and Wallet share
With a seamless omni-channel capability, the solution offering increases the ease of doing business by reducing friction and helps improve brand perception by delivering the connected journey and relevant content across channels.
This offering brings together TCS’ domain expertise along with Adobe Experience Cloud platform and helps increase customer conversion and customer satisfaction by personalization with analytics driven insights. The offering, through ancillary sales, helps organizations increase their revenue share.
This solution is ideal for customers with the following challenges/requirements:
- Unable to provide consistent buying experience across traditional and emerging channels
- Unable to contextualize experience and personalize recommendations and offers
- Unable to respond in real-time based on contextual and historical customer interactions for known customers and visitors
- Improve cost to serve by enabling user with self-service