Insights Driven Experience
Insights-driven, next click personalization, hyper-personalized
Business Value and Benefits:
- Increased sales by connecting with customers through relevant communication touch points
- Support the delivery of millions of monthly emails with relevant messages for the customer and inbound channel personalization
- Expected to achieve 10x return on ongoing marketing investment with inbound channel personalization
- Increased customer satisfaction because of delivering relevant content to customers
- Increase in order per unique visitor due to targeted real time offers to the customer
- Cost reduction of developing and delivering customer communications
The TCS Insights Driven Experience offering addresses the emerging needs of travel and hospitality business who have to connect with their customers through the use of on-line channels and multiple devices that are used by the modern traveler to book their journey and stay. This solution provides a personalized omni-channel customer experience not just limited to traditional channel like web and mobile, but also conversational channels.
Insights Driven Experience allows businesses to deliver personalized recommendations and offers to their known and anonymous visitors using the Adobe Experience Cloud platform based on the customer identifier and browser cookies. By aligning Adobe Experience cloud solutions to the their landscape, businesses are able to utilize a centralized offer library which can cater to the customer personalization needs both on the outbound & Inbound channel, understand customer digital behavior through Adobe analytics , leverage second and third party data using Adobe Audience Manager and personalize experience using Adobe Target.
This solution is ideal for customers with the following challenges/requirements:
- Unable to engage, personalize, and provide relevant content, products, offers & services to visitors
- Unable to connect the customer interactions in various digital touch points to gather insights on intent and overall experience
- Unable to respond in real-time based on contextual and historical customer interactions for both known customers and unknown visitors
- Unable to convert visitors to loyal customers and ultimately to brand advocates