GA to AA
Accelerate your Migration to Adobe Analytics
Migrating Google Analytics clients to Adobe Analytics for a quick and seamless transition. Improve your analytics strategy with the GDPR and European data authority alignment // Improve your insights and your activation for a better conversion // Communicate your performances with powerful dashboards // Change your old analytics tools to Adobe analytics // Upgrade your data-driven assets cross company. // Define current assets, Martech landscape around GA and map your flow of Data with Adobe Analytics // Migrate GA to Adobe Analytics the tracking, segments, marketing channel, and all custom features including dashboards // Guarantee the user adoption to provide a marketing excellence and operational efficiency // as Option Premium GDPR control and Proactively assure your compliancy // as Option Premium Data sanity monitoring to assure your data quality months after months. // Start with a clear business vision of what must be migrate and the impact on the Marteck landscape including actives dashboard and data feeds. // Identify the specific tracking or configuration // Migrate with a Green Tracking and GDPR consideration // Match variables, consider the In/out data flow and the current configuration as: Filters, goals, segments, channel, 1st Party Cookies, User Id, …. // Take time on QA, to ensure the quality of the Kpis. // Analyse and create a first references results. // Train and Upskill the team