The Verticurl Marketo & WeChat Integration solution helps multinational clients achieve success in China by enabling them to reach their customers/prospects in the optimal channel with personalized content while positioning Marketo as the solution to optimize ongoing engagement. Global companies find it increasingly challenging to reach customers in AsiaPac and China since those market segments seldom use email. WeChat is the preferred source for all messages and campaigns in this market. In order to be relevant, marketers must use WeChat to reach consumers & prospects. Verticurl provides a packaged integration between Marketo and WeChat to extend the reach beyond traditional marketing campaigns to reach these specific markets.
Similar integrations can be built across any messaging apps with open API’s (Line/Thailand; Kakao/South Korea) and will be built for WhatsApp & Messenger as they open their APIs.