AEP Customer 360°

Uncover unified customer profiles for insights aiding Personalization @ Scale

Solution Overview

The need to understand and meet consumer demand is growing dramatically in the current corporate environment, which has quickly increased the bargaining power of customers. As a result, companies need to forecast future client demand in addition to meeting current customer expectations.  

According to Gartner, the following are some crucial aspects of customization that have an impact on businesses:  

  1. 63% of marketers face a moderate or significant challenge in delivering personalized experiences to customers
  2. 71% of B2C and 86% of B2B customers expect companies to be well informed about their personal information during an interaction The Client Data Platform (CDP) is at the heart of personalization, which is the key to anticipating and meeting customer interest.However, even businesses who are utilizing CDP’s potential are seeing a loss of customers. AEP Customer 360° from Virtusa is a complete real-time solution that offers personalized experiences that are consistent across channels and feel personal in order to lower friction, lower service costs, and boost customer acquisition and revenue.Utilizing the Adobe Real-Time Customer Data Platform, Virtusa’s AEP Customer 360° harnesses the power of numerous data sources and destinations to mix known and unknown customer data in real-time for holistic data visibility across channels and genuine personalization.