Resolve Privacy First Audience Resolution
Helping manufacturers to navigate the digital ecosystem within a proven digital maturity model adaptable for their market and customer needs
Resolve helps brands identify more of the visitors to their owned channels. Customer identification is becoming increasingly challenging due to the depreciation of 3rd party cookies, the short lifetime of 1st party cookies, the proliferation of channels and devices, and increased privacy restrictions from tech providers such as Apple. Resolve is a lightweight, privacy-safe solution that enables probabilistic identity stitching. Resolve uses AI to spot behavioral patterns and draw connections between multiple data points and events, thus recognizing when an unknown user on a site is highly likely to correspond to an existing customer profile. This allows brands to probabilistically identify customers that otherwise would have remained unidentified, increasing the number of visitors to the site that can be matched with a known customer. This leads to:
› A better view of the customer journey
› More accurate measurement & attribution
› More opportunities to impact customers through personalization and marketing activity
› More precise targeting and segmentation
› Better insight and optimization
› More connected data – connecting data across channels and organizational siloes
Resolve’s algorithm makes use of hundreds of data points rather than a single ‘proof of identity’, providing an identity solution that is resilient to the deprecation of 3rd party tracking. It is a lightweight script that is easy to implement, and complements a brand’s existing platforms, such as analytics platforms, CDPs, marketing systems and personalization engines. Resolve amplifies the performance of existing platforms and programmes by fueling them with more accurate data.