Accelerating Manufacturing Maturity Through Commerce Driven Experiences
Helping manufacturers to navigate the digital ecosystem within a proven digital maturity model adaptable for their market and customer needs
Helping manufacturers to navigate the digital ecosystem within a proven digital maturity model adaptable for their market and customer needs By creating commerce experiences based on customer data our solution approach advances manufacturers from a position of sell through distribution to a sell with distribution and sell direct. This approach moves from siloed channels with an incomplete view of lift into a connected sell through with a direct connection on lift. This solution is ideal for customers with the following challenges/requirements:
- This solution is ideal for ABM beginners who need an end-to-end solution, or more advanced marketers who seek to accelerate results in an existing ABM program; incorporating more automation and AI to improve agility, personalization and engagement; and adding advanced multi-touch attribution to measure results.
The Accenture Adobe ABM accelerator program is used for:
- Unifying identities
- Enriching profiles
- Scoring purchase signals
- Deciding what experience to deliver