Connected Workplace
Centralize work to connect content lifecycle with marketing execution
The digital era continues to generate new engagement opportunities for businesses, but the marketing teams struggle to focus and build an outcomes-driven strategy. Covid has further created a demand amongst employees for fluid workspaces. Teams now demand the freedom to work from anywhere. All these factors pose challenges for the CMOs and CIOs, as they struggle to create content that can be deployed with speed, accuracy, agility, and scale.
To fulfill the dual needs of sharpened focus and fluid workspaces, Capgemini has introduced Connected Workplace.
Connected Workplace helps financial services clients streamline their marketing processes and workflows. The solution is powered by Adobe Workfront, hence it can be easily integrated with the Adobe suite of products. It is a cloud-based solution that brings higher efficiencies across the teams. This solution integrates enterprise-wide systems like ERPs, CRMs, HR, Project Management systems, etc. to enable more seamless marketing processes without having to juggle between multiple platforms and tools. There is also inbuilt flexibility to allow 3rd parties like vendors and agencies to collaborate within the bounds of limited access.
The solution is valuable to the organizations seeking:
- Strategic view of marketing project execution for executive stakeholders
- Centralized alignment, organization and prioritization of marketing work packages
- Efficient Allocation of resources/budgets across marketing projects and portfolios
- Assignment of tasks and schedules for effective ownership
- Collaborative execution of work sequences and real-time identification/mitigation of bottlenecks
- Capture and compare KPIs and quantify marketing ROIs across projects
- In-built quality and governance levers
Business results this solution has provided clients/customers:
- 30% more time for innovative and creative Marketing Ops
- 70% decrease in time to market
- 29% fewer revisions
- 5x increase in adherence to corporate processes
- 50% less time spent in project meetings